The Lift Project
A 10-part documentary learning experience that transforms the Lift Project's health and wellbeing expertise into a digital learning ecosystem generating A$500K+ in annual business revenue.
A clear path from expertise to experience.
A 10-part documentary learning experience that transforms the Lift Project's health and wellbeing expertise into a digital learning ecosystem generating A$500K+ in annual business revenue.
Capability shown: Scale · Storytelling · Video production · Instructional design · Commercial success
Learning that looks and feels like documentary.
Visual imagery is structured so expertise reaches a learner: where the speaker stands, what the learner sees, and when the story breathes so the information has time to stick.
A presenter who speaks to one person.
Direct-to-camera delivery, considered lighting and a carefully composed frame turn a live presentation into something closer to a conversation. The production quality reflects the care put into the learning experience.
Expert voices, filmed in their own worlds.
Contexual imagery to create space between ideas.
On-location storytelling connects ideas to everyday life.
Visual effects to make learning stick
Explaining ideas visually, not just verbally.
Motion graphics translate key concepts into a single, readable image. This educational graphic from the course shows how visual presentation brings ideas to life.
From watching to doing.
A clear learning rhythm helps people explore ideas, put them into practice and carry what they learn into everyday life.
- LearnFocused content that delivers the core idea.
- ExperienceA practical challenge that moves knowledge into practice.
- ThinkReflection and a quiz to consolidate understanding.
- ShareLearners pass ideas on, extending impact beyond the course.
- Additional resourcesTemplates and guides that support learners beyond the video.
Visible progress. Clear next steps.
A learner dashboard brings lessons, progress and resources into one view, with a single prompt to continue and a clear picture of what learners will achieve.
- A clear next stepKeep moving with guided navigation and a simple way to continue.
- Visible progressSee completed lessons and what is still ahead.
- Support beyond the videoPut learning to work with practical activities and downloadable resources.
Many contributors. One coherent series.
- ContributorsCoordinating expert interviews across studio and location settings.
- ProductionAligning presenter, crew, graphics and edit around a single learning sequence.
- AmplificationShaping material so it can travel beyond one live presentation to a scalable digital course.
Inside the work
Choose any numbered card, or step through in order.
The challenge
A substantial body of health and wellbeing expertise needed to become a coherent, engaging digital learning experience that could reach beyond a live presentation.