Microcredentials & short-course ecosystem
Avondale University
A current engagement building a portfolio of professionally produced microcredentials and short courses from university expertise. Canvas is part of the development context.
Universities & TAFE
Micro-credential development with academic rigour built in.
Credit-bearing, framework-aligned micro-credentials designed and built in Canvas or Moodle, from learning outcomes and curriculum architecture through to assessment rubrics and QA.
- Avondale University
- ADRA
- The Lift Project
Our founder's documentaries have screened on National Geographic, Stan and Apple TV.
Project conversation
Book a 30-minute project conversation with Jim
- 0130 minutes with Jim
- 02You leave with a recommended scope and starting investment
- 03No obligation
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Selected work
Learning in practice.
Projects shaped around real audiences, expertise and learning outcomes.
Avondale University · Applied media learning
Writing & Producing for Podcast
A completed university short course moving learners from understanding podcast writing and production principles to creating practical podcast work.
What is included
One connected learning product.
Designed with academic outcomes and learner experience in view.
- 01Learning outcomes and curriculum architecture
- 02Academic content and instructional design
- 03Video and learning activities
- 04Assessment and marking rubrics
- 05Accessibility, LMS and QA
- 06Digital credential and evaluation
Inside the courses
See inside a course
Real courses we've designed, filmed and built.
Course trailer, produced by Credentialcraft for Avondale University. Course home in Canvas: branded header, course trailer, outline and Q&A. Creating Inclusive Classrooms, Avondale University. Presenter-led lesson with on-screen data graphics that make the numbers stick. Video lecture followed straight away by a knowledge check. Lecture page with a guiding question to watch with. Communication for Leaders, Avondale University. Scenario-based reflection with flip-card feedback, applying the module to real board decisions.
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How we frame the work
Six questions before anything is filmed.
01
Audience
Who needs to learn, and what context do they arrive with?
02
Outcome
What should people be able to do differently afterwards?
03
Story
What narrative carries expertise from idea to application?
04
Experience
What sequence of video, activity and reflection fits the learner?
05
Evidence
How will learners demonstrate learning, and how will you know?
06
Scale
How will it be delivered, managed and improved over time?
Short answers
Questions buyers ask first.
How do you support credential pathways?
We align learning outcomes, assessment evidence and course documentation with your institutional framework.
Which platforms do you build in?
Canvas and Moodle builds are in scope. Canvas is part of our current Avondale University development context.
Can it stack into a portfolio?
Yes. Stackable architecture is part of the curriculum design conversation.
The next step starts with a conversation
What course are you ready to craft?
Tell us what you are trying to teach, who needs to learn and what you want to make possible.