10-part documentary learning experience
The Lift Project
A 10-part documentary learning ecosystem that transforms the Lift Project's health and wellbeing expertise and generates A$500K+ in annual business revenue.
Customer, partner & member education
A customer academy that teaches, not just hosts.
Customer onboarding, partner enablement and association CPD, built as real learning programs your people finish.
- Avondale University
- ADRA
- The Lift Project
Our founder's documentaries have screened on National Geographic, Stan and Apple TV.
Project conversation
Book a 30-minute project conversation with Jim
- 0130 minutes with Jim
- 02You leave with a recommended scope and starting investment
- 03No obligation
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Selected work
Learning in practice.
Projects shaped around real audiences, expertise and learning outcomes.
ADRA · Professional development
Cross-Cultural Communications
A completed short course translating cross-cultural communication into an accessible learning experience designed for practical application.
Microcredentials & short-course ecosystem
Avondale University
A current engagement building a portfolio of professionally produced microcredentials and short courses from university expertise. Canvas is part of the development context.
What is included
One connected learning product.
The program delivers the learning. The ecosystem, where needed, makes it discoverable, deliverable and manageable.
- 015–8 modules with learning pathways
- 02Professional video and instructional design
- 03Case studies and assessments
- 04Certification
- 05Ecosystem: LMS selection and platform architecture
- 06Ecosystem: catalogue, enrolment, certificates and reporting
- 07Ecosystem: integrations and payments where appropriate
- 08Ecosystem: administrator training
Inside the courses
See inside a course
Real courses we've designed, filmed and built.
Course trailer, produced by Credentialcraft for Avondale University. Course home in Canvas: branded header, course trailer, outline and Q&A. Creating Inclusive Classrooms, Avondale University. Presenter-led lesson with on-screen data graphics that make the numbers stick. Video lecture followed straight away by a knowledge check. Lecture page with a guiding question to watch with. Communication for Leaders, Avondale University. Scenario-based reflection with flip-card feedback, applying the module to real board decisions.
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How we frame the work
Six questions before anything is filmed.
01
Audience
Who needs to learn, and what context do they arrive with?
02
Outcome
What should people be able to do differently afterwards?
03
Story
What narrative carries expertise from idea to application?
04
Experience
What sequence of video, activity and reflection fits the learner?
05
Evidence
How will learners demonstrate learning, and how will you know?
06
Scale
How will it be delivered, managed and improved over time?
Short answers
Questions buyers ask first.
Can an academy serve members for CPD?
Yes. Associations and industry bodies are a core audience; certificates and reporting form part of ecosystem scope.
Do we have to buy the ecosystem?
No. If you already have a suitable platform, we build the program into it.
Can you support it after launch?
Managed Learning offers ongoing LMS administration, updates and learner support from A$2.5k/month+.
The next step starts with a conversation
What course are you ready to craft?
Tell us what you are trying to teach, who needs to learn and what you want to make possible.