ADRA · Professional development
Cross-Cultural Communications
A completed short course translating cross-cultural communication into an accessible learning experience designed for practical application.
Corporate & expert course development
Course development for organisations with expertise worth teaching.
Turn organisational knowledge into workforce capability. We combine instructional design, professional video production and learning technology into one connected course, from one Sydney studio.
- Avondale University
- ADRA
- The Lift Project
Our founder's documentaries have screened on National Geographic, Stan and Apple TV.
Project conversation
Book a 30-minute project conversation with Jim
- 0130 minutes with Jim
- 02You leave with a recommended scope and starting investment
- 03No obligation
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Selected work
Learning in practice.
Projects shaped around real audiences, expertise and learning outcomes.
10-part documentary learning experience
The Lift Project
A 10-part documentary learning ecosystem that transforms the Lift Project's health and wellbeing expertise and generates A$500K+ in annual business revenue.
Credential-driven short course
From Accountant to CFO
A credential-driven short course in development, guiding accountants through 11 core fundamentals to confidently step into the role of a CFO.
What is included
One connected learning product.
A Professional Course includes the essentials below. A Professional Learning Program extends to 5–8 modules, case studies and learning pathways.
- 013–5 learning modules
- 02Multiple video lessons
- 03Learning activities and knowledge checks
- 04Downloadable resources and assessment
- 05LMS implementation and analytics
- 06Completion certificate
Inside the courses
See inside a course
Real courses we've designed, filmed and built.
Course trailer, produced by Credentialcraft for Avondale University. Course home in Canvas: branded header, course trailer, outline and Q&A. Creating Inclusive Classrooms, Avondale University. Presenter-led lesson with on-screen data graphics that make the numbers stick. Video lecture followed straight away by a knowledge check. Lecture page with a guiding question to watch with. Communication for Leaders, Avondale University. Scenario-based reflection with flip-card feedback, applying the module to real board decisions.
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How we frame the work
Six questions before anything is filmed.
01
Audience
Who needs to learn, and what context do they arrive with?
02
Outcome
What should people be able to do differently afterwards?
03
Story
What narrative carries expertise from idea to application?
04
Experience
What sequence of video, activity and reflection fits the learner?
05
Evidence
How will learners demonstrate learning, and how will you know?
06
Scale
How will it be delivered, managed and improved over time?
Short answers
Questions buyers ask first.
Can you work with our subject matter experts?
Yes. Instructional design starts with expert interviews and shapes what they know into an outcome-led sequence people can apply.
Do we need an LMS already?
No. We are platform agnostic and can implement into your existing LMS or scope LMS selection separately as a Learning Ecosystem.
How is pricing set?
We define scope together around your modules, video, assessment and LMS requirements.
The next step starts with a conversation
What course are you ready to craft?
Tell us what you are trying to teach, who needs to learn and what you want to make possible.